E-commerce | WordPress
IT Consulting | WordPress
Recruitment Agency | WordPress
Creative Lead
Melbourne-based · Available Now
Digital & Visual
Designer
Branding | Marketing campaigns | Web and UX/UI
14+ years delivering brand identities, digital products,
and marketing campaignsacross B2B, retail, and tech from
concept to production. I design work that earns results.
Specialisations
What I Do
Brand Identity & Systems
Building cohesive brand systems that scale from logo and colour to comprehensive style guides that keep teams consistent across every touchpoint.
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Logo Design | Style Guides | Brand Compliance
UX/UI & Digital Design
User-centred design for web and mobile from UX research and wireframes through to interactive Figma prototypes and WordPress development.
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Figma | Prototyping | Responsive Design | WordPress
Print & Production
End-to-end print management brochures, trade show materials, catalogues, and signage. Experienced in pre-press, vendor briefing, and compliance sign-off.
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Pre-press | Brochures |
Trade Show
Marketing & Campaign Design
Integrated print and digital campaigns, EDMs, presentation deck, social assets, press ads, and digital banners, all tied back to measurable business objectives..
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EDMs | Social Media | Digital Ads | Sales Deck
Motion & Video Content
Social media videos, motion graphics, and animated digital assets using Premiere Pro, After Effects, and AI-powered tools for faster turnaround.
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After Effects | Premiere Pro | AI Motion Tools
Creative & Team Leadership
Player-coach leadership across agency and in-house teams briefing, mentoring, managing workflows, and delivering projects on time and on budget.
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Jira | Trello | Mentoring | Stakeholder Mgmt
Recent Work
Aura Fragrances: Creative Direction & Digital Brand
Brand | Marketing Assets | Digital | WordPress Aura Fragrances - D2C Brand Experience Creative Direction, digital brand strategy, WordPress build, social campaign, and print brochure for an Australian eco-fragrance brand.
Mobile Application- Home Services: Creative Lead
UX | Prototyping | Branding | Marketing Assets | Digital Presence ZboTouch delivers a refined home service experience with a secure, one-tap login at its core. Designed for speed, clarity, and modern usability, the app brings effortless access to everyday services.
Hussmann Australia: B2B Creative Lead
B2B · Brand · Print Hussmann Australia (Panasonic),Global Brand Brand custodian for ANZ, China & India. Sustainability campaigns, trade catalogs, digital campaigns.
Hussmann Australia: Digital Guide
Digital · Illustration · UX
Xpress Locker Digital Product Guide
Human-centred digital guide for smart food locker technology, combining contextual illustration with UX writing.
Video production
Design in Motion
Social Media Video Campaign
Aura Fragrances is a boutique fragrance and soy candle brand focused on on calm, sensory experiences. The goal of this project was to strengthen the brand’s digital presence. The Mother’s Day video highlighted warmth, softness, and intimate gifting moments, positioning the brand as a thoughtful and meaningful gift.
Social Media Video Campaign
This short-form promotional video was created to strengthen AMW’s presence on LinkedIn and communicate its brand message through engaging motion graphics. The objective was to design a visually compelling asset that quickly captures attention in a fast-scroll social media environment.
Supporting Subheading
Sectors I've Worked In
B2B / Commercial
Hussmann Australia (Panasonic) - Global brand campaigns across ANZ, India & China
Retail & D2C
Lifestyle & fragrance brands, e-commerce, social campaigns, packaging
Technology
SaaS, transport tech (US market), UX/UI, product design, landing pages
Editorial / Publishing
Times of India & The Statesman, print layouts, infographics, editorial design
Professional Services
PricewaterhouseCoopers, presentations, process diagrams, brand assets
Sustainability
Led creative for sustainability communications programs at global scale at Hussmann Australia
About Me
Designer. Strategist. Creative Lead.
I’m Indrani , a Melbourne-based Senior Visual Communication Designer with over 14 years of experience across agency, in-house, and consulting roles. My background spans graphic design, UX/UI, and integrated marketing communications.
I’m known for translating complex briefs into clear, compelling visual systems and for building efficient workflows that help creative teams deliver consistently. I hold a Master’s in Linguistics, which gives me an edge in communication strategy and content. Currently integrating AI tools (Midjourney, Adobe Firefly, Figma AI) to accelerate creative output without sacrificing quality.
Adobe Suite skills
Design & Production
96%
UX/UI & Digital
Figma and WordPress
90%
Motion & Video
Premiere Pro leading, After Effects , Capcut
86%
Marketing & CRM
Campaign, EDM design, Platform tools
90%
AI Creative Tools
Midjourney, Adobe Firefly, Figma AI, ChatGPT, Google Studio and more
92%
Project Management
Lead project, Jira / Trello, Google Workspace, Microsoft 365
90%
14+
Years of Design Experience
ANZ
Australian Market · Melbourne-based
B2B
Specialisation in B2B, Retail & Tech
AI
AI-Integrated Creative Workflows
my Process
How I Work
A structured, collaborative approach from brief to deliverykeeping stakeholders aligned and projects on track.
1. Discovery & Brief
Deep dive into your brand, audience, and objectives. I ask the right questions upfront to scope accurately and avoid rework.
2. Strategy & Concept
Visual strategy and creative concept development grounded in your brand goals, not just aesthetics. Ideas backed by rationale.
3. Design & Prototype
High-fidelity design across print, digital, and motion. Iterative feedback loops using Figma, Jira, or your preferred tools.
4. Production & Delivery
Production-ready file handoff with full documentation. Print-ready files, dev handoff specs, and brand guidelines included.
Let's Work Together
Available for Full-time, Contract & Freelance
Based in Melbourne and open to on-site, hybrid, and fully remote roles.
Australian work rights.Let’s talk about your next project.
Australian work rights.Let’s talk about your next project.