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Available Now · Melbourne

Senior Creative Lead & Designer

14+ years delivering brand identities, digital products, and integrated campaigns across B2B, retail, and tech from concept to production.

14+

Years experience

ANZ

Based in Melbourne

B2B

Core specialisation

"I design work that earns results grounded in strategy, built for humans, and delivered on time."

Work rights

Australian work rights · Available for full-time, contract & freelance · On-site, hybrid, or remote

Education

Master of Arts, Linguistics
Advance Diploma, Multimedia & Visual Communication

About Me

Designer. Strategist. Creative Lead.

I’m Indrani Dey Roy, a Melbourne-based Senior Visual Communication Designer with over 14 years of experience across agency, in-house, and consulting roles spanning graphic design, UX/UI, and integrated marketing communications.

My background includes leading creative at Hussmann Australia (Panasonic) managing brand delivery across ANZ, India, and China as well as design work for PricewaterhouseCoopers, Times of India, and a range of Australian D2C and tech brands.

I hold a Master’s in Linguistics, which gives me an edge in communication strategy and content clarity. I’m currently integrating AI tools Midjourney, Adobe Firefly, Figma AI to accelerate creative output without sacrificing quality.

Aura Fragrances

E-commerce | WordPress

Magiktrove

IT Consulting | WordPress

Talentbridge

Recruitment Agency | WordPress

Capabilities

What I bring to your team

Brand Identity & Systems

Cohesive brand systems that scale from logo and colour to style guides that keep teams consistent across every touchpoint.

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Logo Design | Style Guides | Brand Compliance

UX/UI & Digital Design

User-centred design for web and mobile from UX research and wireframes through to interactive prototypes and WordPress development.

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Figma | Prototyping | Responsive Design | WordPress

Print & Production

End-to-end print management brochures, trade show materials, catalogues, & signage. Pre-press, vendor briefing, and compliance sign-off.

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Marketing Collateral | Pre-press | Brochures | Trade Show

Marketing & Campaign

Integrated print and digital campaigns EDMs, social assets, press ads, and digital banners tied back to measurable business objectives.

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EDMs | Social Media | Digital Ads | Sales Decks

Motion & Video Content

Social media videos, motion graphics, and animated digital assets. Using AI-powered tools for faster turnaround without quality compromise.

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After Effects | Premiere Pro | AI Motion Tools

Creative Leadership

Player-coach leadership across agency and in-house teams briefing, mentoring, managing workflows, and delivering on time and on budget.

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Jira | Trello | Mentoring | Stakeholder Management

Recent Work

Aura Fragrances: Creative Direction & Digital Brand

Brand | Marketing Assets | Digital | WordPress Aura Fragrances - D2C Brand Experience Creative Direction, digital brand strategy, WordPress build, social campaign, and print brochure for an Australian eco-fragrance brand.

Mobile Application- Home Services: Creative Lead

UX | Prototyping | Branding | Marketing Assets | Digital Presence ZboTouch delivers a refined home service experience with a secure, one-tap login at its core. Designed for speed, clarity, and modern usability, the app brings effortless access to everyday services.

Hussmann Australia: B2B Creative Lead

B2B · Brand · Print Hussmann Australia (Panasonic),Global Brand Brand custodian for ANZ, China & India. Sustainability campaigns, trade catalogs, digital campaigns.

Hussmann Australia: Digital Guide

Digital · Illustration · UX
Xpress Locker Digital Product Guide Human-centred digital guide for smart food locker technology, combining contextual illustration with UX writing.

Video production

Design in Motion

Social Media Video Campaign

Aura Fragrances is a boutique fragrance and soy candle brand focused on on calm, sensory experiences. The goal of this project was to strengthen the brand’s digital presence. The Mother’s Day video highlighted warmth, softness, and intimate gifting moments, positioning the brand as a thoughtful and meaningful gift.

Social Media Video Campaign

This short-form promotional video was created to strengthen AMW’s presence on LinkedIn and communicate its brand message through engaging motion graphics. The objective was to design a visually compelling asset that quickly captures attention in a fast-scroll social media environment.

Supporting Subheading

Sectors I've Worked In

B2B / Commercial

Hussmann Australia (Panasonic) - Global brand campaigns across ANZ, India & China

Retail & D2C

Lifestyle & fragrance brands, e-commerce, social campaigns, packaging

Technology

SaaS, transport tech (US market), UX/UI, product design, landing pages

Editorial / Publishing

Times of India & The Statesman, print layouts, infographics, editorial design

Professional Services

PricewaterhouseCoopers, presentations, process diagrams, brand assets

Sustainability

Led creative for sustainability communications programs at global scale at Hussmann Australia

14+

Years of Design Experience

ANZ

Australian Market · Melbourne-based

B2B

Specialisation in B2B, Retail & Tech

AI

AI-Integrated Creative Workflows

How I work

A structured approach, every time

A structured, collaborative approach from brief to delivery keeping stakeholders aligned and projects on track.

1. Discovery & Brief

Deep dive into your brand, audience, and objectives. I ask the right questions upfront to scope accurately and avoid rework.

2. Strategy & Concept

Visual strategy and creative concept development grounded in your brand goals, not just aesthetics. Ideas backed by rationale.

3. Design & Prototype

High-fidelity design across print, digital, and motion. Iterative feedback loops using Figma, Jira, or your preferred tools.

4. Production & Delivery

Production-ready file handoff with full documentation. Print-ready files, dev handoff specs, and brand guidelines included.

Let's Work Together

Available for Full-time, Contract & Freelance

Based in Melbourne and open to on-site, hybrid, and fully remote roles.
Australian work rights.Let’s talk about your next project.