Design Consultant
Transforming business goals into design excellence
Graphics to UX
Why I'm the Right Fit
Visual Excellence
Decades spent in graphic design means I have an unparalleled eye for visual hierarchy, typography, and brand identity ensuring every interaction is both beautiful and intentional.
Impact-Focused
Beyond pixels, I focus on business KPIs. I ground design decisions in user research, A/B testing, and conversion metrics to ensure creative output drives commercial success.
Structured Scaling
I design for efficiency. This includes building, documenting, and evangelizing modular design systems in Figma that reduce tech debt and accelerate velocity across product teams.
Cross-Team Clarity
I speak the language of engineering, marketing, and product. I translate complex user needs into actionable roadmaps that align stakeholders toward a unified experience goal.
Elevating Brands with Design Brilliance
Website - WordPress
Scaling D2C Engagement! Aura Fragrances is an eco-friendly Australian-made artisan brand of hand-poured soy wax candles and fragrances. My role is Creative Direction & Digital Brand Experience Lead. Deliverables: Website creative strategy, brand consistency, digital visual language, UX guidance.
Social Media Video Campaign
Aura Fragrances is a boutique fragrance and soy candle brand focused on on calm, sensory experiences. The goal of this project was to strengthen the brand’s digital presence. The Mother’s Day video highlighted warmth, softness, and intimate gifting moments, positioning the brand as a thoughtful and meaningful gift.
Digital Customer Guide
The Xpress Locker Digital Guide was developed to introduce retailers and consumers to "Smart Food Locker Solutions". The project aimed to create a digital-first guide that simplifies the technical process of automated food pickup while highlighting the lifestyle benefits of modern, contactless dining. Focus of contextual Illustrations and human-centric design.
Brochure - Print
Aura Fragrances Marketing Brochure, the brand required a physical marketing piece to serve as an educational and promotional tool for retail spaces, pop-up events, and gift hampers. The goal was to create a tri-fold brochure that mirrors the premium, eco-conscious aesthetic of the product line while providing a comprehensive overview of the brand's offerings.
1. Discovery
I dive deep into understanding your brand, goals, and target audience. Through detailed consultations and research, I gather essential insights that inform the entire design process.
2. Design
I begin crafting visually compelling and strategic designs. This step focuses on translating ideas into tangible visual concepts that align with your brand.
3. Development
This phase involves transforming visual designs into a responsive, fully functional website through customise template and integration. A structured review process for both digital and print assets ran in parallel with development, ensuring consistency, quality, and seamless performance across devices.
Delivery
Clear communication, early validation, and continuous review guide my delivery process ensuring polished results across digital and print.
Empowering Brands Through Design
User Experience
Crafting visually striking and user-friendly products is at the core of my work.
Interactive prototype
Responsive Layouts
Custom Tailored Design
Marketing collateral
Creating impactful marketing collateral that aligns brand identity with business goals.
Print Collateral
Digital Collateral
Multimedia
Brand Identity
Building a strong brand identity is essential for standing out in a crowded market.
Logo Design
Cohesive Color Palettes
Brand Guidelines
Discover My Design Journey
Hello! This is Indrani , an experienced designer with over a decade of expertise in crafting visual communication, intuitive and impactful user experiences for web, mobile, and digital platforms. I believe, design that drives business. From print to digital, I craft visuals that communicate, inspire, and resonate, bringing ideas to life with Adobe Suite, Figma, and new technologies.
12+
Years of Experience
Decades of experience in delivering exceptional projects.
30+
Projects Delivered
Delivered end-to-end design solutions on time and on brand, from concept through final execution.
98%
Client Satisfaction
I build long-term partnerships through proven results.
My Success Stories
I take pride in collaborating with a diverse range of clients, from ambitious startups to established enterprises.
"Working with Indrani was a game-changer. She transformed our online presence and marketing essentials with a stunning, highly functional website. She expertly established our new brand theme, which our clients have welcomed with enthusiasm. The results have truly exceeded our expectations."
"Indrani brought an extensive, intelligent strategy to our startup branding. Her designs are clean and communicate directly, but her real value was acting as a marketing adviser throughout the process. This holistic approach was an exceptional add-on that exceeded our expectations."
